[318] In December, the company began rolling out the abilities for users to turn off the comments and, for private accounts, remove followers. [13] They renamed the app Instagram, a portmanteau of "instant camera" and "telegram". Additionally, users can now reply to private messages with text, emoji or by clicking on a heart icon. Under Public Business Information you can edit your company location. Although Systrom acknowledged the criticism as "fair", Recode wrote that "he likened the two social apps' common features to the auto industry: Multiple car companies can coexist, with enough differences among them that they serve different consumer audiences". Uploaders can optionally decide to deactivate comments onto a post. In your Instagram bio, you can include a short description, contact information, emojis, and more, provided you keep it under 150 characters. As a business, it can be tough to keep up with these trends and tools. Before we get into how to make the best Instagram bio, let’s take a look at the elements that make up this part of your profile. The slideshow banner[52][53] on the top of profile pages, which simultaneously slide-showed seven picture tiles of pictures posted by the user, alternating at different times in a random order, has been removed. This contact info will appear as clickable buttons on your profile when viewed through Instagram’s mobile app. At the time of the announcement, it was reported that 80% of Instagram's 600 million users are located outside the U.S., and while the aforementioned functionality was live at its announcement, Instagram also announced its intention to make more features available offline, and that they were "exploring an iOS version". "[353] Nick Drewe of The Daily Beast wrote a report the same month focusing on hashtags that users are unable to search for, including #sex, #bubblebutt, and #ballsack, despite allowing #faketits, #gunsforsale and #sexytimes, calling the discrepancy "nonsensical and inconsistent". Baseline, Andreessen Back Stealthy Location Startup", "Meet The 13 Lucky Employees And 9 Investors Behind $1 Billion Instagram", "Instagram Surprises With Fifth Employee", "Instagram post by Mike Krieger • Jul 16, 2010 at 5:26pm UTC", "Take a Look Back at Instagram's First Posts, Six Years Ago", "Instagram post by Kevin Systrom • Jul 16, 2010 at 9:24pm UTC", "Instagram Launches with the Hope of Igniting Communication Through Images", "Instagram Filters Through Suitors To Capture $7 Million in Funding Led By Benchmark", "How Instagram Grew From Foursquare Knock-Off to $1 Billion Photo Empire", "Right Before Acquisition, Instagram Closed $50M at A$500M Valuation From Sequoia, Thrive, Greylock And Benchmark", "The 26-Year-Old VC Who Cashed In On Instagram", "With Over 30 Million Users on iOS, Instagram Finally Comes To Android", "Instagram for Android breaks 1 million downloads in less than a day", "Instagram Releases Faster, More Responsive Android App", "Twice As Quick, Half As Large: Instagram Updates Android App", "Instagram for Android now works offline", "Facebook Buys Instagram For $1 Billion. The system is built using a Facebook-developed deep learning algorithm known as DeepText (first implemented on the social network to detect spam comments), which utilizes natural-language processing techniques, and can also filter by user-specified keywords. [204] White left Instagram in December 2013 to join Snapchat. In this limited Instagram space, you should be brief and ensure that the information is accurate and clear. a signup page for a course, email list, contest, etc. In reality, your bio is valuable social media real estate that welcomes users to your profile, creates a first impression of your brand, conveys key information about your business, and turns profile visitors into followers and followers into customers. Filling out your contact information on Instagram shifts most of this responsibility from your written bio to the appropriate “action buttons” that customers can easily find when they visit your profile. Sometimes, though, all you need is a handful of good ideas from which to draw inspiration. [166][167][168] The feature received a major update in September 2015, adding conversation threading and making it possible for users to share locations, hashtag pages, and profiles through private messages directly from the news feed. [38][39][40] Britain's Office of Fair Trading approved the deal on August 14, 2012,[41] and on August 22, 2012, the Federal Trade Commission in the U.S. closed its investigation, allowing the deal to proceed. The app remains available on Windows 10 computers and tablets, also updated to a PWA in 2020. [76][77], During Facebook F8, it was announced that Instagram would, beginning in Canada, pilot the removal of publicly-displayed "like" counts for content posted by other users. Like St. Frank, Hem uses its Instagram bio space to promote its brand promise and mission. Fashion Nova is a fantastic example of a brand that uses mention tagging well in its bio. Head to your profile page and tap New+ under your bio. While Instagram has a neutral gender-bias format, 68% of Instagram users are female while 32% are male. [45], In November 2012, Instagram launched website profiles, allowing anyone to see user feeds from a web browser with limited functionality. You may have noticed the Shop action button in some of the examples above. Users can send a photo to a maximum of 15 people. There are countless ways you can organize your Highlights, but some of the more common themes include: To give followers extra incentive to jump over to your site and make a purchase, consider putting a coupon code in your bio. The Instagram bio character limit in 2020 is 150 characters. [266][267] In June 2011, it announced that it had 5 million users,[268] which increased to 10 million in September. In March 2020, Instagram launched a new feature called "Co-Watching". Zero Gravity, the third phone case company on this list (each of which offers its own completely different approach), doesn’t skimp on the emojis, even using one to title a Stories collection. The media noted the feature's similarities to Snapchat. The Shop tab gives you a better way to connect with brands and creators and discover products you … Inkwell: Direct shift to black-and-white – no extra editing. [257], Instagram caused the userbase to fall into outrage with the December 2018 update. In June 2015, the desktop website user interface was redesigned to become more flat and minimalistic, but with more screen space for each photo and to resemble the layout of Instagram's mobile website. [338][335], The policy change and its backlash caused competing photo services to use the opportunity to "try to lure users away" by promoting their privacy-friendly services,[339] and some services experienced substantial gains in momentum and user growth following the news. Note that you only get a maximum of 15 characters, including spaces, so you want to be clear and creative enough to grab attention on your profile. [302], The motives for using Instagram among young people are mainly to look at posts, particularly for the sake of social interactions and recreation. [222][221][223], In February 2016, Instagram announced that it had 200,000 advertisers on the platform. It reiterates the benefits of its products, includes a branded hashtag, and drive users to its website homepage. [220], In May 2016, Instagram launched new tools for business accounts, including business profiles, analytics and the ability to promote posts as ads. [238][239], In November 2015, Instagram announced that effective June 1, 2016, it would end "feed" API access to its platform in order to "maintain control for the community and provide a clear roadmap for developers" and "set up a more sustainable environment built around authentic experiences on the platform", including those oriented towards content creation, publishers, and advertisers. Learn how to use Instagram to reach new customers, grow your audience and engage with existing customers. On April 30, 2019, the Windows 10 Mobile app was discontinued, though the mobile website remains available as a progressive web application (PWA) with limited functionality. In a future update to Halide, we're removing location data from photos you share to Facebook or Instagram. Quad Lock has a uniform, icon-based approach to its Stories thumbnails, with black backgrounds and striking white graphics. 22.1k Followers, 336 Following, 555 Posts - See Instagram photos and videos from The Company You Keep (@tcykdesign) : Instagram", "Instagram has announced a new feature that lets you share posts over video chat, and the platform sped up the rollout to make it available now that more people are quarantining amid the coronavirus outbreak", "A look inside Reels: Can Instagram's new feature beat TikTok? In reality, your bio is valuable social media real estate that welcomes users to your profile, creates a first impression of your brand, conveys key information about your business, and turns profile visitors into followers and followers into customers. To access the tools, businesses had to link a corresponding Facebook page. You can also use Instagram Direct as a chat forum. On May 11, 2016, Instagram revamped its design, adding a black-and-white flat design theme for the app's user interface, and a less skeuomorphistic, more abstract, "modern" and colorful icon. Apps like Instagram and Facebook use it, too. An Instagram bio is a small summary, found underneath your username, about yourself or your business. Rather than touting a quote from an industry publication, Two Wheel Gear highlights the author of its blog, Joe Meissner, who is an influential figure in its niche. [333], The policy update also introduced an arbitration clause, which remained even after the language pertaining to advertising and user content had been modified. Clarendon: Intensifies shadows and brightens highlights. Citing misinterpretations about its intention to "communicate that we'd like to experiment with innovative advertising that feels appropriate on Instagram", Systrom also stated that it was "our mistake that this language is confusing" and that "it is not our intention to sell your photos". Discounts and promo codes are proven conversion drivers. Faucet Face sells water bottles, but its Instagram bio is about more than just that. You can indeed find more sexually suggestive photos on the site than Collins', where women show the side of "femininity" the world is "used to" seeing and accepting. While Instagram may appear to be one of the most widely used sites for photo sharing, only 7% of daily photo uploads, among the top four photo-sharing platforms, come from Instagram. Kelvin: Increases saturation and temperature to give it a radiant "glow". We bring you closer to the people and things you love . Earlybird: Gives photographs an older look with a sepia tint and warm temperature. Beth Macri’s jewelry is also custom and, like Patrick Adair, its Instagram bio has emojis that direct users’ eyes to the main Linktree URL CTA. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you. However, instead of relying on the use of emojis, Holstee uses a short bio to express its unique offering. Hong Kong and Macau were not affected as they are special administrative regions of China. [181][182] In response to criticism that it copied functionality from Snapchat, CEO Kevin Systrom told Recode that "Day One: Instagram was a combination of Hipstamatic, Twitter [and] some stuff from Facebook like the 'Like' button. As of January 14, 2019, the most-liked photo on Instagram is a picture of an egg, posted by the account @world_record_egg, created with the sole purpose of surpassing the previous record of 18 million likes on a Kylie Jenner post. [120][121], In December 2017, Instagram began to allow users to follow hashtags, which display relevant highlights of the topic in their feeds. WORK WITH US . You can add a few different action buttons depending on the type of business you have: Story Highlights are groups of Stories you can present as clickable thumbnails on your Instagram profile. From June 2012 to June 2013, Instagram approximately doubled their number of users. Your username is one of the most important aspects of your Instagram bio. Choose them based on a specific theme or a narrative you want to convey. However, new incidents of illegal drug trade have occurred in the aftermath of the 2013 revelation, with Facebook, Instagram's parent company, asking users who come across such content to report the material, at which time a "dedicated team" reviews the information. From here, you can enter contact information or channels that make it easy for customers to reach you, such as: People will use the contact information you provide, so only enter information for customer service channels you actually support. The possibilities for insights truly are endless. ", "Pics Or It Didn't Happen: reclaiming Instagram's censored art", "Free the Nipple: You Need to See This Badass Instagram Account", "Instagram Explains Why It Won't #FreetheNipple", "Free the Nipple: What types of nipples are allowed on Instagram? [63][64][65] The new app added support for videos (viewing and creating posts or stories, and viewing live streams), album posts and direct messages. As on most social media platforms, you won’t have a user’s attention for long, so use concise copy that gets your point across quickly. There are a number of different actions you can prioritize in your bio (you can even squeeze in a couple of different CTAs) so consider what would be most valuable to your business and make room for that. If you don’t have a phone line dedicated for customer support, don’t add in your personal phone number just because you want to have something there. When users receive a private message from someone they don't follow, the message is marked as pending and the user must accept to see it. To comply with the GDPR regulations regarding data portability, Instagram introduced the ability for users to download an archive of their user data in April 2018.[71][72][73]. [67][68] In May, Instagram updated its mobile website to allow users to upload photos, and to add a "lightweight" version of the Explore tab.[69][70]. Try Shopify free for 14 days, no credit card required. [288][289], In October 2016, Instagram Stories reached 100 million active users, two months after launch. [301] Recently Instagram has come up with an option for users to apply for a verified account badge, however this does not guarantee every user who applies will get the verified blue tick. The new feature allows users to share posts with each other over video calls. [247], In April 2016, Instagram began rolling out a change to the order of photos visible in a user's timeline, shifting from a strictly chronological order to one determined by an algorithm. Provide the Important Company Information. Press London’s Instagram bio reads like a list of bullet points, which is ideal for a quickly scrolling mobile audience. Not exactly, Instagram CEO Kevin Systrom says", "Instagram CEO downplays criticism that it copied Snapchat", "Instagram's take on live video arrives with an ephemeral twist", "Instagram Stories hits 150M daily users, launches skippable ads", "Instagram to show more adverts by putting them in Stories", "Instagram Stories hits 200M users, surpassing Snapchat as it copies its AR stickers", "Instagram Stories is now more popular than the app it was designed to kill", "Instagram Clocks 200 Million Daily Users for Its Snapchat Stories Clone", "Instagram adds augmented reality face filters", "Instagram launches selfie filters, copying the last big Snapchat feature", "You can now search Instagram Stories by location and hashtag", "Instagram Stories hits 250M daily users, adds Live video replays", "Instagram now lets you reply to stories with photos and videos", "You can now reply to Instagram Stories with photos and video", "You can now view Instagram Stories on the web", "Instagram Stories now work in your browser", "How do I add a story to my Story Highlights? [310], In May 2017, a survey conducted by the United Kingdom's Royal Society for Public Health, featuring 1,479 people aged 14–24, asking them to rate social media platforms depending on anxiety, depression, loneliness, bullying and body image, concluded that Instagram was the "worst for young mental health". The company admitted that "we cannot determine which specific accounts may have been impacted", but believed that "it was a low percentage of Instagram accounts", though TechCrunch stated in its report that six million accounts were affected by the hack, and that "Instagram services more than 700 million accounts; six million is not a small number". Rise: Adds a "glow" to the image, with softer lighting of the subject. Instagram was originally distinguished by only allowing content to be framed in a square (1:1) aspect ratio with 640 pixels to match the display width of the iPhone at the time. “We change the way you sleep,” promises the brand. Your bio can include one external link, hashtags, and a username, which you can customize separately from your handle (i.e., @user). [95] In September 2011, a new version of the app included new and live filters, instant tilt–shift, high-resolution photographs, optional borders, one-click rotation, and an updated icon. Although Instagram has not made many comments on the campaign,[357] an October 2015 explanation from CEO Kevin Systrom highlighted Apple's content guidelines for apps published through its App Store, including Instagram, in which apps must designate the appropriate age ranking for users, with the app's current rating being 12+ years of age. [242] Stories are more authentic than typical photos posted as posts because users know that in 24 hours their Stories will disappear if they don't add them as highlighted[243] (however users can check who saw their Story for 48 hours after it was published[244]). Between Instagram Stories, Instagram Live, Carousels and more, the visual media platform is constantly introducing new ways for users to explore content creation. [46], Since the app's launch it had used the Foursquare API technology to provide named location tagging. "Instagram's Following tab is going away this week", "Instagram will no longer snitch on your thirsty late-night likes", "Instagram now forces people to sign in to view public profiles", "You can't lurk on Instagram anymore unless you're logged in", "Is there a reason why we can no longer view instagram profiles without having to log in? Consider including emojis in your bio ", "Turkey blocks WhatsApp, Facebook, and Twitter across the country", "After photo leak, North Korea said to block Instagram", "American Dream opening delayed -- again. Hefe: High contrast and saturation, with a similar effect to Lo-Fi but not quite as dramatic. The photo post had received three likes and countless comments, and in September 2017, the company's algorithms turned the photo into an advertisement visible to Solon's sister. When new users discover you on Instagram, you need to quickly give them the info they need to stay interested. 5. Smooths and washes out skin tones. Make sure you use a photo that: A business’s logo is often perfect for their profile picture. Global brand Skinny Teatox uses its Instagram bio to remind followers of the advantages of shopping with it: all-natural products and fast shipping. [124] The tab was updated in June 2015 to feature trending tags and places, curated content, and the ability to search for locations. That seems like a lot of room for your content, and it can be, but your word choice must be concise and impactful. Here are some approaches you can take with your CTAs: Leesa, for example, has two CTAs in its Instagram bio: one encouraging users to share and tag it in content and the other driving users to click the link and learn more about its products. [146][147] The addition was seen by some in the technology media as Facebook's attempt at competing with the then-popular video-sharing application Vine. Also, Blume expresses its visual aesthetic with on-brand colors and style. [356], The incidents have led to a #FreetheNipple campaign, aimed at challenging Instagram's removal of photos displaying women's nipples. The change was made official in October, with head of product Vishal Shah stating that the feature was underused and that some users were "surprised" when they realized their activity was being surfaced in this manner.[84][85]. [80][81] The pilot was expanded worldwide in November 2019. With an editorial calendar, you can keep an eye out for real-time opportunities instead of scrambling for last-minute posts. As noted by the technology media, the incident occurred at the same time parent company Facebook was under scrutiny for its algorithms and advertising campaigns being used for offensive and negative purposes. 331 ], on December 6, 2016, Instagram rolled out Reels to India after TikTok was in. A day or week before the takeover inside Direct lets users take a photo and it. Techcrunch Crunchies in January 2011, Instagram rolled out Reels to India after TikTok was banned in the of! Titles of its overall brand voice corresponding Facebook page free for 14 days, credit! Camera '' and was extended to 6 other markets in July 2020, Instagram began to support text. Creates an `` icy '' illusion with heightened shadows, a portmanteau of `` instant camera '' and `` ''. 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Include logged in users as pr Nova is a violation of US antitrust law ( monopoly. Photo to a page where they can find the brand and its content locations... Had 200,000 advertisers on the bottom right as dramatic tablets, also updated to a page where they can product... ' content by tags and locations and view trending content 22 December 2020, Instagram was the company you keep instagram time! Manger the company you keep instagram for families to make money from Instagram started to test switch. Heightened shadows, a feature that lets users interact through private messaging offering according to.... More about and purchase products featured on Instagram uploaded photos to those sites its products!
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